What's in it for you?
Last updated:
September 2008
If you want to know the advantages your business will get from becoming more sustainable, read on!
If you have already taken steps and would like to share your success with us, please email us at info@tourism.govt.nz and your case study could be shared on this site.
Advantages of being Sustainable
Tangible cost savings
Through improved efficiencies (e.g. use of resources such as energy, water, fuel, consumables):
- Each computer turned off overnight saves $100 per year and reduces wear and tear.
- Changing four lightbulbs to compact fluorescent bulbs saves $65 - $70 each year.
Enhanced Reputation
Potential to create value through enhanced reputation and positive visitor response.
Marketing point of difference
Consumer demand for sustainable product is on the increase, especially from some of our key visitor markets. If you provide the same product or experience as another business but can advertise your business as sustainable, you will have that extra point of difference.
Tourism New Zealand does a great job of attracting people to our shores via the 100% Pure New Zealand campaign. Your product/experience needs to align with the promise we give our international visitors and aspire to exceed their expectations… the bottom line? Increased visitor satisfaction and New Zealand remains a popular destination to visit.
Employee satisfaction
By creating an environment of team knowledge sharing, best practice, and innovative ideas, employees will feel better about their work environment, and new employees may be attracted to the business.
Learn from other businesses
Learn from other businesses similar to yours about what actions they’re taking: go to community or regional workshops. Share your knowledge with other businesses and engage with your community.
Increasing your competitiveness
Increasing your competitiveness in the marketplace through innovation and by leading the way in environmental performance.
Make a Difference
Know that your actions are actually making a difference to protect and enhance natural resources for future generations of New Zealanders and international visitors.
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