Implementation Toolkit
Last updated:
September 2008
To implement a tourism strategy, or make informed decisions about local authority involvement in major tourism projects and events, you need to have the right information and decision criteria.
The Implementation Section builds on the vision and objectives, developed in the Strategic Planning Section. This section focuses on the information required for decision-making on destination management issues.
It does not deal with destination marketing, since in most areas this is the responsibility of regional tourism organisations (RTOs). Separate information has been prepared to assist in the function, structure, design, governance and operation of RTOs.
The destination management section of the following diagram identifies the agencies responsible for implementation of core elements of a tourism strategy. The key outcome for destination management is to meet the requirements of visitors, industry, community and the environment (see VICE model).
There is an increasing need for local authorities to take into account how visitors move around New Zealand and how the impact of decisions in one area could affect a neighbouring region.
A responsible local authority will undertake an independent design appraisal of every major project that is proposed, whether public or private, and engage creatively with the developer to ensure that it adds value to the overall destination.
This Toolbox provides guidance on the key areas to be assessed and the questions that a local authority should ask as part of its evaluation.
This Toolbox outlines how to go about developing, managing and funding successful events.
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