Event Development, Funding and Evaluation Toolbox
Last updated:
September 2008
Introduction and Scope
Local authorities are actively involved in developing, managing and funding events. Events can be used as a specific marketing tool to promote awareness of a destination, and if events are successful they can generate significant economic benefits.
This Toolbox outlines how to go about developing, managing and funding successful events. It provides resources for local authorities to prepare event development, management and funding policies, as well as evaluate the economic impact of events. (Other Toolboxes related to this include Economic Impact and Tourism Project Evaluation)
Why use this Toolbox?
The potential benefits for local authorities from this Toolbox include:
- The development of an events policy, including a strategic approach to the funding of events;
- Development and funding only of events that meet economic and social objectives;
- Effective use of ratepayer funds;
- Save council time by only considering events that meet agreed criteria;
- Focus on complementary, not competing, events.
Checklists
The Event Evaluation checklist will help you determine whether your council has a robust approach to the evaluation of events from organisations requesting financial support.
Download the Event Evaluation Checklist
Download the Event Application Requirements
Download the Event Questionnaire for Visitors
Download the Event Questionnaire for Delegates
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