Tourism Partnerships Toolbox
Last updated:
September 2008
Introduction and Scope
When travelling around New Zealand, visitors generally have little awareness of, or interest in, local authority boundaries. There is an increasing need for local authorities to take into account how visitors move around New Zealand and how the impact of decisions in one area could affect a neighbouring region.
Visitor growth in the major tourism destinations of Auckland, Rotorua, Wellington, Christchurch, Queenstown and Dunedin is likely to have a major impact on smaller destinations within easy travelling distance (such as Akaroa, Hanmer Springs and Kaikoura, in the case of Christchurch).
The Toolbox covers the use of partnerships as a destination management tool for tourism-related issues that are beyond the capacity of one organisation or area to address. The Toolbox provides information on establishing tourism partnerships, the likely stakeholders and factors that influence the success of partnerships.
Why use this Toolbox?
The Toolbox identifies how local authorities can use partnerships to manage tourism-related issues that are beyond the capacity of one organisation, including:
- Resolving issues common to a number of local authorities in the same region – such as provision of amenities and infrastructure to meet visitor needs on a highway that traverses a number of council boundaries, or freedom camping for campervans;
- Developing a regional approach to identifying visitor attraction needs;
- Marketing a region that comprises a number of smaller visitor destinations.
The benefits associated with tourism-related partnerships include:
- Encourages cooperation and coordination between agencies;
- Partners working towards shared strategic objectives;
- Reduced costs for the same level of services;
- Shared and more effective research.
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