How to use the Toolkit
Last updated:
September 2008
This Toolkit is designed for use by TLAs and regional tourism organisation (RTO) staff who have some responsibility for destination management in their area.
The Toolkit can be used in two ways:
- To tackle specific issues associated with the development and management of tourism, including collecting data;
- To develop a comprehensive tourism strategy to assist in planning for and funding key projects.
If you wish to compile a tourism strategy, it may be easiest to start with the Situation Analysis Section. Complete the checklists, and note where you need to undertake additional research to gather the required information. By completing all four sections, you will have the information to prepare a tourism strategy. This will be a valuable planning tool which can sit alongside statutory and non-statutory council planning documents.
You may find that it isn’t practical to obtain all of the information in the Toolkit at the moment. You can still work through the material and develop a tourism strategy which builds on the knowledge you do have, and note any information gaps you may wish to address in the future.
Currently many local authorities do not have specific staff members responsible for tourism issues. The material in the Toolkit will be most effective where there is a person/s with designated responsibility for tourism issues, who can act as a coordinator and contact point for those within and outside the TLA. Implementation of a tourism strategy requires active and ongoing partnerships between the public and private sectors.
A Note on the VICE Model
Throughout the TPT, the VICE model (see below) is used as a tool to check whether the needs of stakeholders are being met.
Viable tourism decisions require positive answers to these four questions:
- How will this issue/decision affect the visitor?
- What are the implications for the industry?
- What is the impact on the community?
- What is the environmental effect?
A successful, sustainable tourism industry needs to identify how to:
Welcome, involve and satisfy VISITORS
Achieve a profitable and prosperous INDUSTRY
Engage and benefit host COMMUNITIES
Protect and enhance the local ENVIRONMENT
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