Performance Indicators Toolbox
Last updated:
September 2008
Introduction and Scope
The Performance Indicators Toolbox identifies the purpose of performance indicators, considers their design and includes a list of core indicators that should be considered in monitoring performance.
Monitoring the performance of a tourism strategy or individual projects must focus on the impact on the four key areas of visitors, industry, community and the environment. The Performance Indicators Toolbox identifies indicators that relate to all of these areas, and fit with the content of the toolboxes in the previous three sections.
Although the local authority may not have sole responsibility for monitoring performance, it should receive all monitoring information so it can be applied in the planning cycle.
Why use this Toolbox?
The use of performance indicators can bring a range of benefits:
- Provide data by which an organisation or project can be evaluated;
- Develop standards which inform people what to expect (eg environmental);
- Be used as a management tool to identify potential poor performance and take early corrective action;
- Enable benchmarking for comparisons between different organisations undertaking similar functions;
- Develop targets that motivate staff in the organisation, give them a sense of purpose and an independent means of recognising their achievements.
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