Situation Analysis Toolkit

Last updated: September 2008

To address specific local tourism issues or to develop a tourism strategy, you first need to ask, “what information do I need and why?”.

The Situation Analysis Section includes toolboxes, which will help you to answer this question and develop a comprehensive situation analysis.

Download the Situation Analysis Toolkit

Visitor Demand Toolbox

Effective tourism planning by local authorities, RTOs and businesses requires an understanding of visitor numbers and visitors’ use of infrastructure and facilities. This section provides tools for you to check what you know about visitors to your region, and find out how to obtain data about current and future visitor numbers.

Public Sector Infrastructure Toolbox

The focus of the Toolbox is public sector infrastructure. The target audience is infrastructure planners and designers, and managers of the infrastructure services used by the tourism sector. The Toolbox aims to provide information, data and resources for this audience.

Natural Assets Toolbox

Many visitors are attracted to New Zealand by its clean green image and unspoilt natural environment. This trend is likely to continue. International and domestic visitor demand is increasingly focused on specific natural sites. Local authorities are responsible for managing many of these.

Visitor Satisfaction Toolbox

A successful tourism industry is based on visitor satisfaction. Failure to meet and exceed visitor expectations will lead to a reduction in visitor numbers and the associated economic benefits to the area.

Tourism Industry Inventory Toolbox

The Visitor Demand Toolbox considered the demand side, and this Toolbox looks at the supply side of tourism – the accommodation, transport, attractions and activities available to visitors to your region. It will help you to identify the tourism product which exists in your area, and any gaps and opportunities for development.

Economic Impact Toolbox

Data on the local economic impact of tourism is very important for councils and businesses. Yet national economic data is often not reliable at the local authority level. This Toolbox provides checklists and survey methodologies to help you calculate the economic impact of tourism in your region.

Community Tourism Toolkit

Tourism is a visible industry which often appears in the same places and uses the same services as the local community. Tourism in New Zealand is predicted to continue growing, so its associated advantages and disadvantages will become more visible.

Complete the checklist below to confirm what information you already have about tourism in your area, and what you are unsure about. The rest of this section will help you fill in any gaps you identify.