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Maori Tourism Mentoring Programme

Last updated: March 2010

The Maori Tourism Mentoring Programme 2009-10 

The Ministry of Tourism funded the delivery of the Maori Tourism Mentoring Programme (the MTMP) in the 2009/2010 year.  The MTMP built on a 2006 pilot and aims to help Maori cultural tourism businesses become profitable and sustainable.

 

The rationale for the MTMP derives from the New Zealand Tourism Strategy 2015, and from consultation with the tourism sector.  Supporting capability development and product quality amongst Maori tourism businesses were considered priorities.

 

Forty-five Maori cultural tourism businesses are currently in the MTMP, receiving targeted mentoring from experienced mentors.

 

Progress of the MTMP

You can read about progress and activity relating to the MTMP here.

 

MTMP Providers

The MTMP is being delivered by Tautoko Enterprise Support Ltd, a company experienced in delivering capability development programmes to Maori businesses.  Tautoko Ltd were selected after a nationwide public tender process.
 

Purpose of the Mentoring Programme

The purpose of the MTMP is to assist Maori tourism businesses to:

 

  • Deliver distinctive, authentic and high quality experiences
  • Be able to plan for future sustainable development especially given the current global financial situation
  • Become industry accredited, particularly with Qualmark accreditation
  • Be more active participants in New Zealand’s international tourism distribution and marketing. 

The Benefits of the MTMP

The MTMP offers the following support and services:

 

  • Identifying business priorities through access to an experienced and independent tourism business assessor
  • Access to specialist tourism and other mentor(s) who advise the business owner on implementing priority business development areas.
     

Criteria for the MTMP

Priority was given to Maori tourism businesses that met the following criteria:

 

  • Already a legal entity, whether profit based or non-profit based, that is recognised in NZ Law as entitled to carrying out a business
  • Already trading and have furnished GST returns for at least one full year
  • Already have its own Maori cultural component in its product/service offer. This normally comprises of Maori people with a beneficial interest in the business, sharing their own stories and their own traditions with their guests
  • Already or willing to investigate Qualmark accreditation where appropriate. 
     

In return, the participants are expected to commit to implementing an agreed business development plan designed to help the business improve its performance.

 

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