The Ministry of Tourism and Maori Tourism
Last updated:
September 2008
Maori have been an integral part of New Zealand’s tourism industry since its earliest days in Rotorua. Maori concepts, customs and art contribute significantly to New Zealand’s unique tourism offering.
The Ministry of Tourism has built a positive relationship with the Maori tourism sector and sees great potential for growth. The Ministry’s work with the Maori tourism sector is guided by the priorities and actions in the New Zealand Tourism Strategy 2015.
Key Actions
The key actions relating specifically to Maori tourism can be found on the Maori related actions and initiatives page.
Underpinninig the NZTS 2015 are two traditional Maori concepts of kaitiakitanga (guardianship, care and protection) and manaakitanga (implies a recipricol responsibility upon a host, and an invitation to a visitor to experience the very best we have to offer).
An important task for the Ministry, and the wider industry, is to work together to understand how these concepts apply ‘on the ground’ to create a very New Zealand approach to issues facing tourism globally.
Organisations we work with
The Ministry of Tourism works with the New Zealand Maori Tourism Council (NZTMC) on specific projects, and in providing mutual advice. The NZMTC provides support to its network of Maori Regional Tourism Organisations (MRTO).
The Ministry of Tourism also has legislative responsibilities relating to the New Zealand Maori Arts and Crafts Institute (MACI).
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