Interactive Traveller Review
Last updated:
January 2009
During 2006, Cabinet instructed the Ministry of Tourism, in consultation with Tourism New Zealand, to conduct a review of the effectiveness of the Interactive Traveller Strategy in delivering yield outcomes.
The Interactive Traveller Strategy was developed in 2002 to provide a focus for Tourism New Zealand's marketing activity within a limited budget, whilst implementing particular goals of the New Zealand Tourism Strategy at the time. The Interactive Traveller was defined as New Zealand's ideal global target market.
Interactive Traveller Review Report
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