New Zealand Cycleway Market Research Report
Last updated:
October 2009
The New Zealand Cycleway Market Research Report was released in September 2009.
The Market Research Report was commissioned by the Ministry of Tourism to gain a better understanding of the size, scope and characteristics of cycling market segments, both domestically and in New Zealand’s key international tourism markets. The findings of the research have been incorporated into the assessment criteria of the funding process.
Following the completion of the Market Research Report, guidelines and characteristics were developed for both on and off-road cycleways. The guidelines include, for example, the preferred gradient, width and surface of trails by different users.
See Also
For a snapshot of Ministry of Tourism statistics on cycle tourists, please go to the Ministry of Tourism research website (cycle tourism profile).
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