The New Zealand Tourism Strategy

The New Zealand Tourism Strategy 2015 was launched by the Prime Minister, Rt Hon Helen Clark on 7 November 2007. The Strategy updates the New Zealand Tourism Strategy 2010 that was launched in 2001.

The Tourism Strategy 2015 provides the vision, values and direction to lead the tourism sector into the future.

The New Zealand Tourism Strategy 2010 was a landmark document. Developed in partnership by industry and government the Strategy set out a clear vision to 2010 to achieve a high quality, high yield, sustainable tourism sector.

Released in 2001, the New Zealand Tourism Strategy 2010 has now been updated. The local and international environments that New Zealand tourism operates within have changed considerably since 2001. If tourism is to continue to be one of the strongest contributors to the New Zealand economy, far-sighted planning is essential.

The New Zealand Tourism Strategy 2015 aims to ensure the financial success of our businesses, the satisfaction of our customers, the protection and enhancement of our physical environment, and the support of our communities into the future.

As tourism is New Zealand's largest export earner, it is highly appropriate that the Tourism Strategy is released during Export Year 2007 - a year dedicated to improving New Zealand's long-term export performance.

To visit the Strategy website, or download a copy of the Strategy, click on the link below:

View the New Zealand Tourism Strategy 2010 below. The Strategy was launched in 2001 in partnership between industry and government.

• Summary (PDF 1,715KB) 
• Full report (PDF  1,263KB) 
• Appendices (PDF  401KB)

A report was released in June 2003 on the progress made in implementing the New Zealand Tourism Strategy 2010.

Download a copy of the document.