Baseline Review of Tourism New Zealand
During 2005, the Tourism New Zealand (TNZ) Baseline Review was
undertaken by the Ministry of Tourism and overseen by a steering group
drawn from the Treasury, TNZ and its Board, and the Ministry of Economic
Development.
Three sets of objectives were identified for the review:
Context Objective – what is the role of government in offshore
marketing;
Focus Objective - alignment of off-shore marketing with the
New Zealand Tourism Strategy 2010; and
Effectiveness Objective – establishing the effectiveness of
TNZ’s brand campaign in attracting visitors.
The reports below are detailed accounts covering each of these
objectives. The summary report condenses the key findings from all the
separate reports commissioned for the baseline review.
Download reports from the Baseline Review:
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