Interactive Traveller Review
During 2006, Cabinet instructed the Ministry of Tourism, in
consultation with Tourism New Zealand, to conduct a review of the
effectiveness of the Interactive Traveller Strategy in delivering yield
outcomes.
The Interactive Traveller Strategy was developed in 2002 to provide a
focus for Tourism New Zealand’s marketing activity within a limited
budget, whilst implementing particular goals of the New Zealand Tourism
Strategy at the time. The Interactive Traveller was defined as New
Zealand’s ideal global target market.
Click to download the review.
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