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Recommendations

The Review has identified a range of issues reflecting the core tourism datasets and made a number of recommendations to address them and to be addressed by the dataset managers and providers over the short, medium and longer terms.

These recommendations fall into two groupings:

  1. Strategic Recommendations that articulate the direction and requirements for the overall enhancement of the core tourism statistics
  2. Technical Recommendations that articulate the particular steps needing to be undertaken to deliver the enhancements sought. The full set of 96 Technical Recommendations are set out in the Appendix.

Strategic Recommendations

Strategic Recommendation 1 - Develop Implementation Plan

Ministry of Tourism to develop an implementation plan for the body of the Technical Recommendations setting out the prioritisation of the recommendations and steps to be undertaken to advance these recommendations.

Strategic Recommendation 2 - Provision of Resources

Ensure appropriate resources are allocated to the Ministry of Tourism to enable the implementation plan to be undertaken effectively and to ensure future data management and dissemination functions are adequately funded.

Strategic Recommendation 3 - Meet Demand for Regional Tourism Data

Ministry of Tourism and stakeholder groups, including local government and regional tourism organisations, to investigate how the demand for regional and local-level tourism data can be better met.

Strategic Recommendation 4 - Establish Stakeholder Groups

Ministry of Tourism to establish dataset stakeholder groups, comprising providers and users, to ensure that purchase, management, dissemination and interpretation elements are undertaken to meet the needs of stakeholders and that specific issues related to each of the datasets are addressed.

Strategic Recommendation 5 - Strengthen Dissemination Mechanisms

Ministry of Tourism to establish and maintain mechanisms to standardise data management approaches for the datasets. Also, the Ministry to establish and maintain mechanisms to facilitate the dissemination of data and other outputs of the core tourism datasets, particularly through the TRCNZ website.

Strategic Recommendation 6 - Develop Communications and User Education Mechanisms

Ministry of Tourism to establish a programme with industry and other stakeholders to communicate the outputs of the core tourism dataset and to educate users on how to access and use the datasets.

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