Regional Tourism Organisations in NZ
Regional Tourism Organisations (RTOs) play a leading role in the New Zealand
tourism sector.
They act as a bridge between tourism operators, national tourism
bodies and local and central government. RTOs are also responsible for
destination marketing - the promotion of their regions to potential domestic and international
visitors.
Currently there are 30 RTOs across New Zealand. They vary widely
in size, structure, and the scope of activities they undertake. RTOs
are largely funded by local authorities.
Download a list of RTO
contacts (PDF 21KB)
View a map of RTO boundaries (PDF
520KB)
RTONZ
The New Zealand Tourism Strategy 2010 made 15 recommendations
relating directly to RTOs. This prompted RTOs to unite and form Regional
Tourism Organisations New Zealand (RTONZ). This non-incorporated
collective plans to seek charitable trust status.
In response to the recommendations in the Tourism Strategy and with
funding assistance from the Minister of Tourism, RTONZ has completed a
wide range of projects.
These range from examining the roles of tourism organisations within
New Zealand to reviewing the research and monitoring needs of RTOs,
to building relationships with Maori Regional Tourism Groups.
You can read about the following key RTONZ projects on this
website:
RTONZ can be contacted directly at:
chairman@rtonz.co.nz
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