Regional Tourism Organisations New Zealand
Initial Response to the Tourism Strategy
The New Zealand Tourism Strategy 2010 contains 43 key recommendations,
of which over half relate strongly to Regional Tourism Organisations (RTOs).
In 2002, RTOs delivered their initial response to the Tourism Strategy.
The objective was to provide a co-ordinated response on behalf of all RTOs
that addressed:
- the implications of the Tourism Strategy for RTOs
- priority setting for further RTO initiatives in response to
Tourism Strategy recommendations
- RTO role definition and operational efficiency
- contribution to Maori tourism development
- linkages with local government
- links between destination marketing and destination management
As a result, a set of actions were identified to guide further RTO work
in implementing the Tourism Strategy.
Download a copy of the
RTO’s Stage 1 response to the New
Zealand Tourism Strategy (PDF 295KB).
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