Regional Tourism Organisations New Zealand

RTONZ Strategic Plan

The New Zealand Tourism Strategy 2010 identified Regional Tourism Organisations (RTOs) as critical to achieving the goal of managing and marketing New Zealand as a world-class visitor destination.

Keeping the tourism industry informed of RTO activities and direction is vital to ensure coordination of an all-of-sector approach to implementing the Tourism Strategy.

RTONZ therefore developed a strategic plan for 2003-2006 to guide their future work. The strategic plan will act as a reference for RTOs and stakeholder groups to understand the issues, objectives and strategies to be implemented by RTONZ, and to enable the progress of RTONZ in achieving its goals to be monitored.

Download the RTONZ Strategic Plan for 2003-2006 (PDF 137KB).