Summary of key recommendations |
Projects Undertaken |
|
Promoting environmental efficiency and
management systems to achieve agreed international benchmarks by
2010.
|
TIANZ promotion to industry of Green Globe
21 sustainable tourism certification programme.
|
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Environmental management and planning
module included in TIANZ regional seminar programme.
|
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TIANZ’s research on impacts of climate
change policies on tourism sector, and contribution to policy
development.
|
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TIANZ’s contribution to restoring native
bush to offset greenhouse gas emissions from Tourism Conference
and roadshows.
|
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Monitoring and managing visitor impacts, and
develop and maintaining recreational facilities in the conservation
estate.
|
Development of DOC visitor management
system.
|
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DOC refinements to concessions processes.
|
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Improved information on DOC website about
concessions.
|
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Substantial Government funding commitment
to long-term upgrade and maintenance of key visitor facilities
on conservation estate.
|
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Development of a process for public consultation on provision
of visitor opportunities and facilities.
|
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GAPs analysis of visitor research.
|
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Development of Visitor Safety
framework. |
|
Increased Maori participation, capability
and investment in tourism, including closer partnerships between
Maori and RTOs for regional tourism planning, marketing and
management.
|
Hui to discuss partnerships between RTOs
and MRTGs.
|
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Presentations by TNZ, TMT and CEG to Maori
regional tourism hui.
|
|
Production and distribution by CEG of He
Kete Tapoi Maori, a resource kit for Maori tourism
operators.
|
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Production and distribution by TMT of a
Maori business assistance matrix.
|
|
TMT support for the Associate Tourism
Minister’s series of regional hui.
|
|
A greater focus on cultural tourism
opportunities and products to differentiate New Zealand in the
global marketplace.
|
TNZ management of a research project on
demand for cultural tourism product, with Strategy
implementation funding. |
|
Formation of informal inter-agency working
group on cultural tourism.
|
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Initiatives to increase understanding of and support
for tourism among stakeholders.
|
LGNZ tourism education programmes for
elected local government representatives and staff, including a
major seminar in Christchurch.
|
|
TNZ presentations to local councils and TNZ
and TIANZ awareness raising with MPs.
|
|
ITOC Board meetings held in different regions to strengthen
linkages with local agencies.
|
Summary of key recommendations
|
Projects Undertaken
|
|
Wider adoption of distinctive branding through use of the
New Zealand fern mark |
Adoption of NZ fern mark in rebranding of Qualmark and Visitor
Information Network.
|
|
Introducing a mark of authenticity for Maori tourism
products and experiences
|
Toi Iho – a Maori-made mark – introduced to guarantee
authenticity and quality of Maori arts and crafts.
|
|
Qualmark is working with Maori tourism interests to develop an
assessment module for the quality of Maori cultural product.
|
|
Increasing New Zealand’s presence in tourism distribution
channels
|
newzealand.com domain secured by TNZ as base for further
development of internet marketing strategy, to improve NZ’s
exposure on the internet, and increase number of on-line sellers
trading in NZ product.
|
|
Developing the Visitor Information Network (VIN) system
for travel services
|
Packaging and promotion of 'product' NZ by ITOC members.
|
|
Relaunch of VIN in 2002 with fern and i-SITE branding. 60 VIN
centres re-branded (March 2003),
to establish i-SITE Centres as most comprehensive providers of
quality, independent visitor information in NZ.
|
Summary of key recommendations
|
Projects Undertaken
|
|
TIANZ work with industry to develop tourism business tools
for use by SMEs |
Launch in 2002 of TIANZ Business Builder CD-Rom.
|
|
RTOs work with partners to better align destination marketing
and management |
Enhanced TNZ-RTO
co-ordination.
|
|
Best-practice governance and
accountability |
|
Best-practice operation
manuals |
|
Memorandum of Understanding between RTONZ
and LGNZ |
|
Designated tourism advocates
within Councils. Funded from Strategy implementation resources. |
|
RTOs examine their roles, including options for consolidation
and shared back-office functions to reduce costs |
Formation of RTONZ to enhance collective activity, ensure
consistency and raise capability.
|
|
Local and central governments confirm commitments to tourism
infrastructure
|
Development by Ministries of Tourism and Economic Development
of government policy position on issues for local authorities
with low rating bases and high tourism flows in the provision of
core local infrastructure.
|
|
Release in 2002 of TIANZ paper on water and wastewater, as a
case study of pressures on local infrastructure and catalyst for
wider discussion of issues.
|
|
CDRP funding secured for TMT-led 3-year project on
infrastructure demand.
|
Summary of key recommendations
|
Projects Undertaken
|
|
TIANZ lead initiatives to promote pricing and yield management
strategies, and operators increase their use of such strategies and
premium pricing opportunities
|
Introduction by TIANZ of financial and economic templates for
assessing NZ Tourism Awards entries, and TIANZ project on
capital investment in NZ tourism sector.
|
|
Continued emphasis by TIANZ and TNZ on industry holding its
pricing firm in face of challenges posed by terrorism, war, SARS
etc
|
|
Stakeholders work with airlines to ensure capacity issues are
considered in product development and marketing |
TNZ’s airline strategy addresses capacity and other issues,
and forms basis of TNZ’s ongoing contacts with key airlines. |
Summary of key recommendations
|
Projects Undertaken
|
|
Refinements to tourism training to better meet SME needs, reduce
the number of providers and secure a greater share of available
industry training funding |
SkillNZ contribution to ATTTO increased in 2002, TIANZ work
with ATTTO to define future skill needs for tourism sector
workforce planning, new ATTTO training course on customer
service for tourism employees.
|
|
Government contracts for 82 Modern Apprentices in tourism by
June 2003.
|
|
A five-year commitment for funding the core tourism data set,
with a single organisation accountable for the data set and
development of the R&D programme, and improving the share of
public research funding secured for tourism
|
Core tourism dataset consolidated with TMT and managed on
advice from TRCNZ.
|
|
Ongoing funding provided by government to support all elements
of the core tourism data set.
|
|
TMT, on behalf of TRCNZ, undertook the Review of Core Tourism
Statistics which generated 96 recommendations geared for
enhancing the quality and consistency of tourism data.
|
|
TRCNZ released Tourism Research and Development Strategy 2002
to articulate requirements of tourism sector research.
|
|
TMT established the TRCNZ's new website to serve as first
access point for tourism research, data and forecasts - launced
in February 2003.
|
|
Implementation by Qualmark of a quality brand, sector standards
and a national accreditation framework for tourism
|
Extension of Qualmark beyond accommodation, including new
categories for visitor activities, visitor transport and visitor
services. A national accreditation framework is in place, and
sector standards have been developed.
|
