Sustainable Tourism
What is sustainable tourism?
The natural environment, our communities, cultures and businesses
are all part of what makes up the tourism industry.
Sustainable tourism is about protecting and enhancing the natural
environment and resources for future generations, whilst at the same
time ensuring long-term economic and socio-cultural benefits.
More definitions…
Want to know more?
Read the Sustainability Best Practice Guides.
Image Credit: Tourism Holdings Limited
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| Why is it important? |
- New Zealand’s natural environment is the primary drawcard for our
visitors; it is the cornerstone of the New Zealand experience. We need
to protect and preserve this valuable asset.
- Our visitors’ experiences will be enhanced: leading to increased visitor
satisfaction.
- Consumer demand for sustainable products and services is on the
increase, especially from visitors from our key markets.
- Becoming more sustainable as a business is simply taking business
responsibility.
- It makes pure common sense for businesses as it will improve short and
long term economic viability.
- There are socio-cultural benefits, both to your business and the wider
community.
More info…
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| Who is this website for? |
This site is targeted at tourism businesses and operators.
RTOs, local councils, and others may wish to direct businesses to this
site as a basic source of information for the tourism sector.
This website shares knowledge and tools from the
Sustainable Tourism
Charter project, a pilot project funded by Government in order for
six RTO regions to develop clusters of businesses and assist them to improve
their environmental performance. |
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| Feedback |
Want to give feedback on this site? Got a good sustainable story to tell?
Send us an email. |
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